Marketing meat in 2026 is a little different than it was just a couple years back. The meat space is getting crowded and folks’ attention spans even shorter. Options are seemingly limitless, with a proliferation of craft brands and consolidated ones. How do you stand out in a crowded meat space?

Join the Niche Meat Processor Assistance Network (NMPAN) for their new Western Meat School Marketing series: a two-part webinar series on the topic, geared towards an audience of smaller and independent producers who are just getting into marketing their meat or rebranding what they are already doing. Part 1 of the webinar series will be a diverse producer/brand panel highlighting their personal experiences and best practices, while Part 2 will include several marketing professionals discussing the nuts and bolts of marketing communications and strategies that work.