NMPAN Live: Regenerative Brand Strategies for Small Meat Brands

Date: July 27, 2023
Duration: 75 minutes


Marketing and brand-building techniques are often based in one-size-fits-most strategies and are reductive in scope and execution, resulting a trend-based rat race that pulls owners and operators away from the work they are most interested and qualified to do.

Please join Claire Everson, founder of Western Reign Creative (WRC), for a discussion on creating healthy impacts for people, the planet and profitability through creative storytelling and regenerative brand strategies. During workshop, Claire will give a framework for decision-making that builds compounding returns within their business, increasing the lifetime value of the customer and building resilience within their industry.

More about Claire and Western Reign Creative:

The WRC team specializes in brand and value-chain developmental and marketing strategies for farms, ranches, D2C producers, and locally sourced restaurants. WRC is on a mission to build reciprocity between people, brands, and the land bases that support us.

Born and raised in Boise, Idaho, Claire is a visionary systems builder by profession and holds a BA in Evolutionary Economics. With over 15 years of experience in project management, creative direction, business development, living systems design, and collaborative team leadership, Claire founded Western Reign Creative in 2017. She approaches management and strategy through a holistic and collaborative lens using living systems principles to evolve the health and impact of the professionals and organizations she works with.

Watch the video replay here.

All NMPAN webinars are free of charge and open to the public.

To learn about upcoming webinars, join NMPAN from our home page: www.nichemeatprocessing.org.

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